What is a common reason for using a clarifying shampoo?

Using a clarifying shampoo is primarily aimed at removing buildup from various hair products such as gels, hairsprays, conditioners, and other styling aids. Over time, these products can accumulate on the hair and scalp, potentially leading to a dull appearance, weighed-down hair, or even scalp issues. A clarifying shampoo contains stronger cleansing agents that strip away this residue, allowing hair to regain its natural bounce and shine. This deep-cleaning property is what makes it especially useful for individuals who frequently use styling products or have hard water, which can leave mineral deposits in the hair.

The other options serve different purposes. For instance, adding moisture is more associated with hydrating shampoos or conditioners intended for dry hair. Enhancing shine typically involves products designed to smooth the hair cuticle and reflect light better, rather than deep-cleansing. Deepening color may involve color-specific shampoos or treatments that deposit color rather than remove impurities.